Hi, I’m Ayoub.I lead the work.AI multiplies it.
I’m a senior software engineer, tech lead, web consultant, and entrepreneur. I turn ambitious ideas into digital experiences, products, and AI systems—without putting layers between the thinking and the making.
Based in Casablanca, working worldwide.
I stay close to the work.
The best work happens when strategy never gets far from the person making it real.
My route into technology was not linear. Before building digital products, I had a chapter as a fighter pilot—a world that made preparation, clear decisions, and calm execution second nature.
Today I bring that same operating discipline to software. I move between product thinking, design, engineering, AI, and automation, keeping the whole system in view while caring about the details people actually touch.
Senorjob is the model I wanted to work in: direct collaboration, senior ownership, and a carefully directed team of AI agents and specialist tools. Clients get one accountable partner with far more reach than one person usually has.
- Home base
- Casablanca, Morocco
- Working model
- Senior direction, AI-native execution
- Focus
- Experiences, products, and AI systems
Different disciplines. One operating system.
The path is unusual, but the thread is consistent: understand the environment, make the call, and own the outcome.
Discipline
Former fighter pilot
Preparation, situational awareness, and composure when the variables move quickly.
Craft
Senior engineer and tech lead
Turning complex requirements into clear experiences and dependable software systems.
Ownership
Founder and operator
Connecting business intent to execution, without handoffs diluting the original idea.
A team without the handoffs.
I use AI as an operating system, not a marketing layer. Each agent has a focused role; I set the direction, connect the work, and make the final call.
Research
Maps the market, constraints, evidence, and useful patterns before decisions harden.
Design
Explores visual and interaction directions while keeping the product’s real job in focus.
Code
Accelerates prototypes and production implementation across the modern web stack.
Quality
Challenges assumptions, checks edge cases, and keeps accessibility and reliability visible.
Automation
Removes repetitive work and connects the tools that keep a product or business moving.
Bring me the problem. I’ll assemble the leverage.
You’ll work directly with me from the first conversation to the final release.